Building Stronger Partnerships: How Cork Medical Supports Dealers Beyond the First Order

Over the last several years, Cork Medical has transformed the way we work with our dealers—evolving from simply supplying initial starter kits to truly becoming a partner in their ongoing success.

About five or six years ago, we launched Cork University, a dedicated training resource designed to provide our dealers with the knowledge and tools they need. While that was a significant step forward, our recent focus has been on something even more impactful: supporting our dealers’ sales teams as if they were part of our own.

We recognize that a dealer’s sales force plays a critical role in getting Cork Medical products into the hands of those who need them. Their success directly influences our own. That’s why we’ve honed in on providing these teams with targeted training and resources—from understanding the right types of accounts to pursue, to refining sales messaging, to deepening product knowledge.

Our support doesn’t stop after the first sale. We frame everything around adding value to the partnership. This includes:

• Ongoing Education – Continued learning through Cork University and live training sessions that allow for real-time interaction and Q&A.

• Account Reviews – Transparent discussions about performance, including spend trends, growth opportunities, and top-selling products.

• Strategic Guidance – Equipping sales teams with actionable insights to help them maximize results in their territories.

At Cork Medical, we know that when our dealers grow, we grow. By treating their teams as part of ours, we ensure that together we are building long-term success, grounded in trust, transparency, and shared goals.